Marketing theory: philosophy of science perspectives : [paper presented at the Special Conference on Marketing Theory, held Feb. 7 - 10, 1982, in San Antonio, Tex.]
Year of publication: |
1982
|
---|---|
Other Persons: | Bush, Ronald F. (contributor) |
Institutions: | Special Conference on Marketing Theory <3, 1982, San Antonio, Tex.> (contributor) ; American Marketing Association (contributor) |
Publisher: |
Chicago, Ill. |
Subject: | Marketing | Kongress | San Antonio <Tex., 1982> |
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