Marketing to the bottom of the pyramid: opportunities in emerging markets
Year of publication: |
2009
|
---|---|
Authors: | Omar, Maktoba ; Robert L. Williams Jr. |
Published in: |
International Journal of Services, Economics and Management. - Inderscience Enterprises Ltd. - Vol. 1.2009, 4, p. 427-446
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | bottom of the pyramid | emerging markets | consumer purchasing power | emerging MNCs | multinational corporations | born globals | globalisation | economic growth |
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