Marketing to the Older Consumer: A Qualitative Perspective
Year of publication: |
1990
|
---|---|
Authors: | Tynan, Caroline |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 28.1990, 6
|
Publisher: |
MCB UP Ltd |
Subject: | Older consumers | Market segmentation | Marketing | Retirement |
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