Marketing to the social web : how digital customer communities build your business
Year of publication: |
2009 ; 2. ed.
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Authors: | Weber, Larry |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Marketing | Internet | World Wide Web | Internet marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Principles of internet marketing
Hanson, Ward, (2000)
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Internet marketing : strategy, implementation and practice
Chaffey, Dave, (2009)
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Scott, David Meerman, (2011)
- More ...
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Marketing to the social web : how digital customer communities build your business
Weber, Larry, (2009)
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Everywhere : comprehensive digital business strategy for the social media era
Weber, Larry, (2011)
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The digital marketer: ten new skills you must learn to stay relevant and customer-centric
Weber, Larry, (2014)
- More ...