Marketing to the social web : how digital customer communities build your business
Larry Weber
| Year of publication: |
2009 ; 2. ed.
|
|---|---|
| Authors: | Weber, Larry |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Internet | World Wide Web | Internet marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 246 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-41097-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004931691