Return on marketing : ausgewählte Beiträge
vorgelegt von Sebastian M. Scharf
| Year of publication: |
2009
|
|---|---|
| Authors: | Scharf, Sebastian M. |
| Subject: | Rentabilität | Profitability | Marketing | Return on Investment | Return on investment | Meta-Analyse | Meta-analysis | Shareholder Value | Shareholder value | Kundenzufriedenheit | Customer satisfaction | Kapitaleinkommen | Capital income | Kfz-Industrie | Automotive industry | Unternehmenserfolg |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 190 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author |
| Language: | German ; English |
| Thesis: | München, Univ., Diss., 2009 |
| Notes: | Enth. 4 Beitr. |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003917451