Marketing van vrije tijd : integratie van filosofie en instrumenten
Liesbet Steel ; Frank Go
| Year of publication: |
1997
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|---|---|
| Authors: | Steel, Liesbet |
| Other Persons: | Go, Frank M. (contributor) |
| Published in: |
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen. - Antwerpen : Fac., ISSN 0013-0575, ZDB-ID 441703-3. - Vol. 51.1997, 3, p. 371-404
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| Subject: | Marketingtheorie | Marketing theory | Freizeitwirtschaft | Leisure industries | Dienstleistungsmarketing | Services marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Dutch |
| Notes: | A framework for the marketing of leisure products and services |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001229472