Marketingcontrolling : Sicherstellen von Marketingeffektivität und -effizienz
Sven Reinecke ; Simone Janz
| Year of publication: |
2007
|
|---|---|
| Authors: | Reinecke, Sven ; Janz, Simone |
| Published in: | |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Marketing | Controlling |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 516 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-17-018404-6 ; 3-17-018404-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004896440