Marketplace lifestyles in an age of social media : theory and methods
Lynn R. Kahle and Pierre Valette-Florence
| Year of publication: |
2012
|
|---|---|
| Authors: | Kahle, Lynn R. ; Valette-Florence, Pierre |
| Publisher: |
Armonk, N.Y. : Sharpe |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 307 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7656-2561-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009617269