Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
[GEM, Gesellschaft zur Erforschung des Markenwesens e.V. Red.: Peter Lips ...]
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Lips, Peter (ed.) |
| Institutions: | Gesellschaft zur Erforschung des Markenwesens (contributor) ; Markendialog <4, 2004, Frankfurt, Main> (contributor) |
| Publisher: |
Wiesbaden : GEM |
| Subject: | Markenführung | Brand management | Marktanteil | Market share | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 137 S. Ill., graph. Darst. |
|---|---|
| Conferences: | Markendialog ; 4 (Frankfurt am Main) : 2000.02.24 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003336819