Marktforschung : methodische Grundlagen und praktische Anwendung
Ludwig Berekoven; Werner Eckert; Peter Ellenrieder
| Year of publication: |
1999 ; 8., überarb. Aufl.
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|---|---|
| Authors: | Berekoven, Ludwig ; Eckert, Werner ; Ellenrieder, Peter |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktforschung | Market research | Theorie | Theory |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 449 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 429 - 439 |
| ISBN: | 3-409-36989-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000682696