Marktforschung : methodische Grundlagen und praktische Anwendung
Ludwig Berekoven; Werner Eckert; Peter Ellenrieder
| Year of publication: |
1986 ; 2., neu bearb. Aufl.
|
|---|---|
| Authors: | Berekoven, Ludwig |
| Other Persons: | Eckert, Werner (contributor) ; Ellenrieder, Peter (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktforschung | Hand- und Lehrbücher, Nachschlagewerke |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 366 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung ; Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. 357 - 359 |
| ISBN: | 3-409-36983-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000688792