Marktforschung
von Hans Christian Weis und Peter Steinmetz
| Year of publication: |
2005 ; 6., überarb. und aktualisierte Aufl.
|
|---|---|
| Authors: | Weis, Hans Christian ; Steinmetz, Peter |
| Publisher: |
Ludwigshafen (Rhein) : Kiehl |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 559 S. graph. Darst., Kt. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-470-42526-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002776804