Marktforschung
von Hans Christian Weis; Peter Steinmetz
| Year of publication: |
1995 ; 2., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Weis, Hans Christian ; Steinmetz, Peter |
| Publisher: |
Ludwigshafen (Rhein) : Kiehl |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 460 S. Ill., graph. Darst., Kt. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturangaben brosch. : DM 44.00, sfr 44.00, S 343.00 |
| ISBN: | 3-470-42522-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000507923