Marktforschung
von Hans Christian Weis; Peter Steinmetz
| Year of publication: |
1998 ; 3., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Weis, Hans Christian ; Steinmetz, Peter |
| Publisher: |
Ludwigshafen (Rhein) : Kiehl |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 490 S. graph. Darst., Kt. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturangaben kart. : DM 49.80 |
| ISBN: | 3-470-42523-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000654664