Marktforschung
von Hans Christian Weis und Peter Steinmetz
| Year of publication: |
2005 ; 6., überarb. und aktualisierte Aufl.
|
|---|---|
| Authors: | Weis, Hans Christian ; Steinmetz, Peter |
| Publisher: |
Ludwigshafen (Rhein) : Kiehl |
| Subject: | Marktforschung | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 559 S. : Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-470-42526-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004871576