Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Year of publication: |
2023
|
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Authors: | Hyun, Hyowon ; Kim, Dongyoup ; Park, Jungkun |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 4, p. 484-502
|
Subject: | Consciousness | Consumer ethnocentrism | Global retailing | Trust-loyalty link | Word-of-mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Einzelhandel | Retail trade | Nationalkultur | National culture |
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