Mastering global markets : strategies for today's trade globalist
Michael R. Czinkota; Ilkka A. Ronkainen; Bob Donath
| Year of publication: |
2003
|
|---|---|
| Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. ; Donath, Bob |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Marketingstrategie |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 370 S 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-538-72665-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783780