Matching the characteristics of a service to the preferences of customers
Year of publication: |
1991
|
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Authors: | Reed, Geoffrey V. |
Other Persons: | Binks, Martin R. (contributor) ; Ennew, Christine T. (contributor) |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 12.1991, 3, p. 231-240
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Subject: | Dienstleistung | Services | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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