Matrix models for marketing planning : an update and expansion
Year of publication: |
1977
|
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Authors: | Crissy, W. J. E. ; Mossman, Frank H. |
Published in: |
MSU business topics. - East Lansing, Mich. : School, ISSN 0024-8460, ZDB-ID 221039-3. - Vol. 25.1977, 4, p. 17-26
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Subject: | Absatzplanung |
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