Maximum versus meaningful discrimination in scale response: - Implications for validity of measurement of consumer perceptions about products
Year of publication: |
2004
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Authors: | Viswanathan, Madhubalan ; Sudman, Seymour ; Johnson, Michael |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 2, p. 108-124
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