Understanding Consumer Usage of Product Magnitudes through Sorting Tasks
Year of publication: |
1999
|
---|---|
Authors: | Viswanathan, Madhubalan ; Johnson, Michael D. ; Sudman, Seymour |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 16.1999, 8, p. 643-658
|
Saved in:
Saved in favorites
Similar items by person
-
Using the sorting task to examine product representations in consumer research
Viswanathan, Madhu, (1996)
-
Viswanathan, Madhubalan, (2004)
-
Viswanathan, Madhubalan, (2004)
- More ...