The role of personal relevance in the value creation process of edutainment consumption
Year of publication: |
2019
|
---|---|
Authors: | Chan, Elisa K. |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 18.2019, 3 (13.03.), p. 190-204
|
Publisher: |
Wiley |
Saved in:
Online Resource
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