Me, like Chanel : examining antecedents and consequences of consumers' luxury brand engagement on instagram
Year of publication: |
2024
|
---|---|
Authors: | Kwon, Eunseon ; Choi, Tae Rang ; Ma, Liang |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 45.2024, 1, p. 1-21
|
Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenartikel | Brand | Markenführung | Brand management |
-
What women want : creation of a luxury brand
Park, Judy, (2014)
-
Online behaviour of luxury fashion brand advocates
Parrott, Guy, (2015)
-
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo, (2015)
- More ...
-
Choi, Tae Rang, (2019)
-
Kwon, Eunseon, (2016)
-
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin, (2022)
- More ...