Seeking pleasure or avoiding pain : influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies
Saim Kashmiri, Prachi Gala, Cameron Duncan Nicol
| Year of publication: |
2019
|
|---|---|
| Authors: | Kashmiri, Saim ; Gala, Prachi ; Nicol, Cameron Duncan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 105.2019, p. 227-242
|
| Subject: | Advertising | Chief executive officer | Marketing controversy | R&D | Regulatory focus | Führungskräfte | Managers | Werbung | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.08.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128503