Birds of a feather : intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR
Year of publication: |
March 2017
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Authors: | Kashmiri, Saim ; Nicol, Cameron Duncan ; Hsu, Liwu |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 2, p. 208-228
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Subject: | Customer data breach | Contagion effect | Social network theory | Marketing influence | Marketing capability | Corporate social performance | Corporate Social Responsibility | Corporate social responsibility | Spillover-Effekt | Spillover effect | Soziales Netzwerk | Social network | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
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