Measurement in marketing research : an alternative framework
Year of publication: |
2009
|
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Authors: | Salzberger, Thomas |
Publisher: |
Cheltenham, UK [u.a.] : Elgar |
Subject: | Marketingforschung | Latente Variable | Stochastisches Modell | Quantitative Methode |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Measurement in marketing research : an alternative framework
Salzberger, Thomas, (2009)
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Measurement in marketing research : an alternative framework
Salzberger, Thomas, (2009)
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Interkulturelle Marktforschung : Methoden zur Überprüfung der Datenäquivalenz
Salzberger, Thomas,
- More ...
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Reconsidering the problem of data equivalence in international marketing research
Salzberger, Thomas, (2006)
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The direction of the response scale matters – accounting for the unit of measurement
Salzberger, Thomas, (2019)
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Innovationen und Unternehmenserfolg : untersucht am Beispiel ausgewählter Branchen im Tourismus
Klausegger, Claudia, (2006)
- More ...