Measuring and managing customer relationship risk in business markets
Year of publication: |
2007
|
---|---|
Authors: | Ryals, Lynette ; Knox, Simon |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 6, p. 823-833
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kundenwert | Customer value | Performance-Messung | Performance measurement |
-
Six sigma marketing : from cutting costs to growing market share
Reidenbach, R. Eric, (2009)
-
Enhancing financial performance : the power of customer metrics
Kumar, V., (2012)
-
Opening the Black Box of a competitive customer experience strategy
Hinnenberg, Marc, (2017)
- More ...
-
New trends in innovation and customer relationship management: a challenge formarket researchers.
Maklan, Stan, (2008)
-
Measuring and managing customer relationship risk in business markets.
Ryals, Lynette, (2007)
-
New trends in innovation and customer relationship management : a challenge for market researchers
Maklan, Stan, (2008)
- More ...