Six sigma marketing : from cutting costs to growing market share
R. Eric Reidenbach
| Year of publication: |
c 2009
|
|---|---|
| Authors: | Reidenbach, R. Eric |
| Publisher: |
Milwaukee, Wis. : ASQ Quality Press |
| Subject: | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Performance-Messung | Performance measurement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 146 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0905 |
| ISBN: | 978-0-87389-768-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003805976