The owner's edge : brand ownership influences causal maps
Year of publication: |
2009
|
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Authors: | Rekom, Johan van ; Verlegh, Peeter W. J. ; Slokkers, Robert |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 3, p. 339-344
|
Subject: | Markenartikel | Brand | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
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