Measuring brand association strength: a consumer based brand equity approach
Year of publication: |
2013
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Authors: | French, Alan ; Smith, Gareth |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 8 (19.7.), p. 1356-1367
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Saved in:
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