Measuring Brand Value with Scanner Data
Year of publication: |
2014
|
---|---|
Authors: | Kamakura, Wagner A. |
Other Persons: | Russell, Gary (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Messung | Measurement | Markenimage | Brand image | Markenartikel | Brand |
Extent: | 1 Online-Ressource (14 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Intern. J. of Research in Marketing 10 (1993) 9-22, North-Holland Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1990 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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