Understanding Brand Competition Using Micro and Macro Scanner Data
Year of publication: |
2014
|
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Authors: | Russell, Gary ; Kamakura, Wagner A. |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenartikel | Brand | Markenführung | Brand management | Wettbewerb | Competition |
Extent: | 1 Online-Ressource (15 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Russell, Gary and Kamakura, Wagner A., Understanding Brand Competition Using Micro and Macro Scanner Data, Journal of Marketing Research, Vol. XXXI (1994) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 1994 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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