Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Mandy H. Ortiz, Kristy E. Reynolds, and George R. Franke
| Year of publication: |
2013
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|---|---|
| Authors: | Ortiz, Mandy H. ; Reynolds, Kristy E. ; Franke, George R. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 21.2013, 1, p. 7-30
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117355