Quantitative trendspotting
Year of publication: |
2012
|
---|---|
Authors: | Du, Rex Yuxing ; Kamakura, Wagner A. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 4, p. 514-536
|
Subject: | Trend | Marktforschung | Market research | Zeitreihenanalyse | Time series analysis | Mehrgleichungsmodell | Multiple equation model | 2004-2010 |
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