Measuring credibility perceptions in CSR communication : a scale development to test readers' perceived credibility of CSR reports
Year of publication: |
November 2017
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Authors: | Lock, Irina ; Seele, Peter |
Published in: |
Management communication quarterly : an international journal. - Newbury Park, Calif. : Sage Publications, ISSN 1552-6798, ZDB-ID 2068864-7. - Vol. 31.2017, 4, p. 584-613
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Subject: | credibility | scale development | Habermas | perception measurement | Corporate Social Responsibility | Corporate social responsibility | Glaubwürdigkeit | Credibility | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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