Measuring cross-cultural differences of ethnic groups within nations : convergence or divergence of cultural values? : the case of the United States
Year of publication: |
January-February 2017
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Authors: | Mooij, Marieke K. de ; Beniflah, Jake |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 1, p. 2-10
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Subject: | Convergence-divergence | cultural values | dimensions | ethnic groups | Hofstede | Ethnische Gruppe | Ethnic group | USA | United States | Kulturelle Identität | Cultural identity | Soziale Werte | Social values | Nationalkultur | National culture | Vergleich | Comparison | Interkulturelles Management | Cross-cultural management | Kultur | Culture |
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