Measuring market orientation in nonprofit organizations
Year of publication: |
2012
|
---|---|
Authors: | Modi, Pratik |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 5, p. 447-460
|
Subject: | Marketingmanagement | Marketing management | Nonprofit-Organisation | Nonprofit organization | Strukturgleichungsmodell | Structural equation model | Indien | India |
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