The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs
Year of publication: |
2020
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Authors: | Wang, Jiexin ; Lalwani, Ashok K. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 4, p. 580-596
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Subject: | Cross-cultural | Power distance | Loyalty programs | Customer satisfaction | Fairness perception | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Gerechtigkeit | Justice | Kundenbindungsprogramm | Loyalty program | Macht | Power | Wahrnehmung | Perception |
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