Measuring political brand equity: a consumer oriented approach
Year of publication: |
2010
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Authors: | French, Alan ; Smith, Gareth |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 3 (1.1.), p. 460-478
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