Measuring social media influencer index- insights from Facebook, Twitter and Instagram
Year of publication: |
2019
|
---|---|
Authors: | Arora, Anuja ; Bansal, Shivam ; Kandpal, Chandrashekhar ; Aswani, Reema ; Dwivedi, Yogesh Kumar |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 49.2019, p. 86-101
|
Subject: | Social media analytics | Influencer | Regression modelling | Internet marketing |
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