Measuring the effect of political advertising and the case of the 1995 Irish Divorce Referendum
Year of publication: |
1999
|
---|---|
Authors: | Harris, Phil ; Lock, Andrew ; O’Shaughnessy, Nicholas |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 17.1999, 6, p. 272-280
|
Publisher: |
MCB UP Ltd |
Subject: | Politics | Marketing communications | Advertising | Ireland |
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