Measuring the effects of pressure on consumer impulse buying intention in online group buying
Year of publication: |
2023
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Authors: | Xu, Yin ; Dzever, Sam ; Zhao, Guoqin |
Published in: |
International journal of enterprise information systems : IJEIS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1123, ZDB-ID 2400001-2. - Vol. 19.2023, 1, p. 1-23
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Subject: | China | GBO | IBI | Market | Mediation | Role | OGB | Pressure | SOR | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.4018/IJEIS.326549 [DOI] hdl:11159/631491 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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