Measuring the gap between projected and perceived destination images of Catalonia using compositional analysis
Year of publication: |
October 2018
|
---|---|
Authors: | Marine-Roig, Estela ; Ferrer-Rosell, Berta |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 68.2018, p. 236-249
|
Subject: | Destination image | Multiscalar destination | Image gaps | Image components | Projected image | Perceived image | Compositional distance | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Tourismus | Tourism |
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