Understanding supply- and demand-side destination image relationships : the case of Qingdao, China
Shaojun Ji; Geoffrey Wall
| Year of publication: |
2015
|
|---|---|
| Authors: | Ji, Shaojun ; Wall, Geoffrey |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 21.2015, 2, p. 205-222
|
| Subject: | Destination image | destination marketing | perceived image | projected image | promotional materials | Qingdao | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Markenimage | Brand image | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | China |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305737