Measuring the involvement construct
Year of publication: |
1985
|
---|---|
Authors: | Zaichkowsky, Judith Lynne |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 12.1985, 3, p. 341-352
|
Subject: | Marktforschung | Market research |
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