Measuring the quality of e-service : scale development and initial validation
Year of publication: |
2009
|
---|---|
Authors: | Swaid, Samar I. ; Wigand, Rolf T. |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 10.2009, 1, p. 13-28
|
Subject: | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Faktorenanalyse | Factor analysis | Strukturgleichungsmodell | Structural equation model |
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