Measuring the tru ROI of marketing dollars
Year of publication: |
2009
|
---|---|
Authors: | McNeilly, Mark |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 37.2009, 5, p. 50-51
|
Subject: | Werbewirkung | Advertising effects | Return on Investment | Return on investment |
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