Measuring value-in-context from a service-dominant logic's perspective
Helge Löbler and Marco Hahn
| Year of publication: |
2013
|
|---|---|
| Authors: | Löbler, Helge ; Hahn, Marco |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 10.2013, p. 255-282
|
| Subject: | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009781351