Mega-events, corporate image & reputation : preliminary insights from Nigeria
Shed Chinwuba Moguluwa; Princewell N. Achor
| Year of publication: |
2012
|
|---|---|
| Authors: | Moguluwa, Shed Chinwuba ; Achor, Princewell N. |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 7.2012, 2/3, p. 155-170
|
| Subject: | Megaevents | Event Marketing | Public Relations | Corporate Image and reputation | Nigeria | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707820