Retail brand management : perception, performance and improvement
Jesko Perrey and Thomas Meyer
| Year of publication: |
2015
|
|---|---|
| Authors: | Perrey, Jesko ; Meyer, Thomas |
| Published in: |
The brand challenge : adapting branding to sectorial imperatives. - London [u.a.] : Kogan Page, ISBN 0-7494-7015-1. - 2015, p. 119-141
|
| Subject: | Einzelhandel | Retail trade | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431237